What Information Do You Need on Your Law Firm Website?

Many lawyers have a brochure website. Basically a website that is only providing information about the law firm that describes how many years they have practiced, where they went to law school, and how many awards they have won. While building credibility is important, it is more important to distinguish yourself by providing valuable information to your prospect. Talking about yourself is boring for your prospect. This is analogous to going on a date with someone that only talks about himself the entire time. This puts the reader to sleep.

When you have a prospect visiting your website you have 30 seconds or less to convince them to stay on your website or ‘bounce’ to another site.

How do you get your prospect to stay on your website and more importantly contact you?

You provide them with relevant information that is about them, not you. On my website I answer my client’s most frequently asked questions. I do have a tab that discusses the firm, but this is ancillary to the rest of my website. The primary focus of my website is answering questions the client may have.

I am going to take this one step further by asking you to answer the following questions below: (By answering these questions you can take steps to draft relevant content for your website).

Ask yourself this question: Who is your ideal client? Who do you enjoy working with? Who pays your fees on time and respects you and your time? Who is respectful to you and your staff? By providing relevant information for your ideal client you will attract prospects that you enjoy working with and repel the rest.

By targeting your ideal client you are distinguishing yourself from the hundreds to thousands of other attorneys while demonstrating that you are knowledgeable on the area of law that concerns them.

As lawyers you can “market” your law firm by providing valuable information. When you provide “value” and answer important questions-clients are able to begin trusting you. Perhaps based on this trust they will take the next step and contact your firm. You do not need to “sell” anything but rather communicate valuable insights to your client which demonstrates that you are the right lawyer for their particular case.