Hi this is Kaushik Ranchod from Love Your Practice. This weekend I went to my favorite yoga studio, radiant yoga: they turn the heat up so you’re just like dripping the sweat – it’s not like Bikram where it’s very READ MORE

Hi this is Kaushik Ranchod from Love Your Practice and today we’re going to talk about Key Performance Indicators. I’ve talked about these in the past but today we’re going to talk about cost per client, why is this so READ MORE

Hi this is Kaushik Ranchod from Love Your Practice. Today I am going to share an advanced search engine optimization strategy that we’re using in our law firm. What we’re doing is we are identifying pages funneling the most traffic READ MORE

I started my law firm and the primary reason that I continue to have my own firm is FREEDOM. Freedom to take on the types of cases that I want to take on; Freedom to decide who I want to work with; Freedom to be my unique self; Freedom to decide to what kind of clients that I want to work with. When I first started my practice for the first five years I thought …

Dan Kennedy has stated that one is the worst number to have in any business. What does this mean? If you are getting your clients from only one lead source you need to change this ASAP. The biggest disasters and most stressful challenges in my law firm occurred when I relied only on one lead source. (as an aside this also applies to having only one staff member but this is the subject for another blog article) Even …

Our profession has the highest rate for depression. Unfortunately this is not surprising. I am now in my 14th year of practicing law and I feel like I have seen it all. First there are crazy demands on our time. We have court deadlines, client pressuring us to file an application ASAP while we need to carefully and thoroughly review and prepare the documents. There is the financial pressure of meeting payroll every month, paying rent, …

In my last blog I discussed the importance of diversifying your marketing methods. In this blog I will explore how to test other advertising mediums. This month is the end of my three month advertising trial in an ethnic magazine. READ MORE

When I first started out I wish I knew the importance of diversifying my marketing efforts. In 2003 I created my website, www.ranchodlaw.com. At this time having a good website as a lawyer was more of an exception than the READ MORE

Many lawyers have a brochure website. Basically a website that is only providing information about the law firm that describes how many years they have practiced, where they went to law school, and how many awards they have won. While READ MORE