Kaushik Ranchod’s goal is to provide you with the most valuable tools and strategies to help you grow and love your law practice.

Part Marketing Master, Business Strategist and High Performance Lawyer he creates unique solutions to the challenges that attorneys face in running and marketing their law firm. Kaushik Ranchod helps attorneys leap over obstacles and take action to achieve better marketing results through his Loveyourpractice blog.

A former native of Washington, his family immigrated to the U.S. from Cape Town South Africa. Growing up with a single mom who worked two jobs he hand no financial backing when he first started his law practice. He did have a laptop, a positive attitude and the naïvete that it was going to be easy to create a successful law firm.

After the first year of taking on the most difficult cases for a low fee that barely paid his bills, he quickly realized that he needed to figure out how to improve his marketing. When he first started, he was the receptionist that answered the phones, the lawyer that prepared and filed cases, the bookkeeper that processed payments, the administrative assistant that made photo copies and the chief marketing officer that copied marketing strategies of other lawyers that were also struggling.

The journey to become a kick butt marketer began for Kaushik Ranchod after he spent one too many weekends making photocopies for his legal briefs on the weekend.

Learn more here.

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